Real-time analytics allows businesses to get insights and act on data immediately or soon after the data enters their system. They handle large amounts of data with high velocity and low response times. For example, real-time big data analytics uses data in financial databases to inform trading decisions.

Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations

Social marketing has the primary goal of achieving “social good”. Traditional commercial marketing aims are primarily financial, though they can have positive social effects as well. In the context of public health, social marketing would promote general health, raise awareness and induce changes in behavior.